Building growth, clarity & trust for SaaS brands

with strategic content.

Turning complex health & life sciences information into trusted, patient-centered guidance.

Turning complex health & life sciences information into trusted, patient-centered guidance.

You’ve built something worth people’s time. My job is to help more of them see it, understand it, and act on it. 
 

I work with early-stage and product-led SaaS teams to turn complexity into clarity, build trust, and drive growth through content that feels human.

Complex messaging can prevent patients from understanding the value your brand offers. I help bridge this gap by translating scientific language into clear, patient-friendly content, ensuring they grasp the benefits of your products/services.

ABOUT ME

Hello! My name is Faridah Giwa-Bello, a Content Marketing Specialist with 4+ years of experience. I started in healthcare and life sciences, helping teams turn complex concepts into messaging people could understand.

Along the way, I worked with incredible teams on projects like:

  • 54gene: Content and social marketing strategy after a $15M Series A and $40M Series B
  • 7RiverLabs: Launch of Nigeria’s first advanced diagnostic platform
  • Syndicate Bio (now Direct by Syndicate Bio): Out-of-stealth positioning, global partnership formation, and early planning of the Direct test request platform
  • Débbo Africa: Early positioning and newsletter kickoff

These experiences taught me that clarity and trust are human traits, and SaaS brands need those same principles to truly connect with users.

Now I help SaaS teams simplify complex ideas, communicate clearly, and build lasting trust through strategy and storytelling. 

ABOUT ME

Hello! I’m Faridah Giwa-Bello, a Communications and Content professional with over 4 years of experience in the health and life sciences sector. With a BSc in Biological Sciences and specialized certifications in Content Marketing Strategy and Strategic Communications, I bring a deep understanding of both science and effective communication.

My experience includes working with leading African health startups like 54gene and Syndicate Bio, where I’ve crafted messages that clearly convey the value of their innovations. ...

MY SERVICES

WHAT YOU’LL GAIN FROM WORKING WITH ME

TESTIMONIALS

BRANDS

I’VE WORKED WITH

BRANDS I’VE WORKED WITH

 

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