Brilliant science ≠ Clear communication.

That’s the gap I work in.

Turning complex health & life sciences information into trusted, patient-centered guidance.

Brilliant science ≠ Clear communication.

That’s the gap I work in.

You’ve built something the science backs up. The problem is getting investors, clinicians and partners to understand it as clearly as you do.

I help early-stage healthtech and biotech founders close that gap, through messaging and positioning that makes complex science land with the people who need to act on it.

You’ve built something the science backs up. The problem is getting investors, clinicians and partners to understand it as clearly as you do.

I help early-stage healthtech and biotech founders close that gap, through messaging and positioning that makes complex science land with the people who need to act on it.

ABOUT ME

I’m Faridah.

Complex science has been my day job for years. I hold a BSc in Biological Sciences, so I don’t need your science explained to me twice.

I’ve spent my career inside the companies actually building African healthtech.

  • BioVana Research: Building ICP strategy and campaign systems that turn biobank infrastructure into inbound interest from investors and research partners.
  • 54gene: Making genomics understandable without watering down the science at one of Africa’s most-funded biotech companies.
  • Syndicate Bio: Positioning a genomics company as it stepped out of stealth.
  • 7RiverLabs: Positioning Nigeria’s first advanced diagnostics platform, building trust where there was no existing reference point.
  • DébboAfrica: Built the ICP strategy that turned their women-only space into a real, active community.

 

ABOUT ME

I’m Faridah.

Complex science has been my day job for years. I hold a BSc in Biological Sciences, so I don’t need your science explained to me twice.

I’ve spent my career inside the companies actually building African healthtech.

  • BioVana Research: Building ICP strategy and campaign systems that turn biobank infrastructure into inbound interest from investors and research partners.
  • 54gene: Making genomics understandable without watering down the science at one of Africa’s most-funded biotech companies.
  • Syndicate Bio: Positioning a genomics company as it stepped out of stealth.
  • 7RiverLabs: Positioning Nigeria’s first advanced diagnostics platform, building trust where there was no existing reference point.
  • DébboAfrica: Built the ICP strategy that turned their women-only space into a real, active community.

MY SERVICES

WHAT YOU’LL GAIN FROM WORKING WITH ME

TESTIMONIALS

BRANDS

I’VE WORKED WITH

BRANDS I’VE WORKED WITH

 

 

Beyond the Lab

 

For the people building the science, not writing about it. Strategy and thinking on how to make complex ideas land with the audiences that matter.

 

Beyond the Lab

 

For the people building the science, not writing about it. Strategy and thinking on how to make complex ideas land with the audiences that matter.