Building growth, clarity & trust

for Tech & SaaS brands with strategic content.

Turning complex health & life sciences information into trusted, patient-centered guidance.

Building growth, clarity & trust for Tech & SaaS brands with strategic content.

You’ve built something worth people’s time. My job is to help more of them see it, understand it, and act on it.
 

I work with early-stage and product-led teams to turn complexity into clarity, build trust, and drive growth through content that feels human.

You’ve built something worth people’s time. My job is to help more of them see it, understand it, and act on it.

I work with early-stage and product-led teams to turn complexity into clarity, build trust, and drive growth through content that feels human.

ABOUT ME

Hello! My name is Faridah Giwa-Bello, a Content Marketing Specialist with 4+ years of experience. I started in healthcare and life sciences, helping teams turn complex concepts into messaging people could understand.

Along the way, I worked with incredible teams on projects like:

  • 54gene: Content and social marketing strategy after a $15M Series A and $40M Series B
  • 7RiverLabs: Launch of Nigeria’s first advanced diagnostic platform
  • Syndicate Bio (now Direct by Syndicate Bio): Out-of-stealth positioning, global partnership formation, and early planning of the Direct test request platform
  • DébboAfrica: Early positioning and newsletter kickoff

These experiences taught me that clarity and trust are human traits, and SaaS brands need those same principles to truly connect with users.

Now I help Tech & SaaS teams simplify complex ideas, communicate clearly, and build lasting trust through strategy and storytelling.

ABOUT ME

Hello! My name is Faridah Giwa-Bello, a Content Marketing Specialist with 4+ years of experience. I started in healthcare and life sciences, helping teams turn complex concepts into messaging people could understand.

Along the way, I worked with incredible teams on projects like:

  • 54gene: Content and social marketing strategy after a $15M Series A and $40M Series B
  • 7RiverLabs: Launch of Nigeria’s first advanced diagnostic platform
  • Syndicate Bio (now Direct by Syndicate Bio): Out-of-stealth positioning, global partnership formation, and early planning of the Direct test request platform
  • DébboAfrica: Early positioning and newsletter kickoff

These experiences taught me that clarity and trust are human traits, and SaaS brands need those same principles to truly connect with users.

Now I help Tech & SaaS teams simplify complex ideas, communicate clearly, and build lasting trust through strategy and storytelling.