The Problem:

MeetMinutes had a strong product, but both the homepage and onboarding asked users to do too much too soon. The value proposition wasn’t immediately clear, and new users had to interpret what mattered most before experiencing real value.

My Approach:

I reviewed the homepage messaging and onboarding flow and made strategic recommendations to sharpen clarity at first touchpoints. The suggestions focused on clarifying one main use case on the homepage, matching the message to what users actually want, and simplifying onboarding so users can take one clear, valuable action right away.

The Expected Outcome:

With clearer positioning on the homepage and a more focused onboarding experience, MeetMinutes is better positioned to help users quickly understand the product’s value, reach value realization, and engage more confidently from the start.