Client Goal:
7RL was launching a new diagnostics brand and needed to build awareness quickly while establishing credibility in a highly trust-driven category. The goal was to introduce the brand to the market, communicate its value clearly, and drive qualified leads through a coordinated digital campaign.

My Contribution:
I played a key role in shaping the campaign’s messaging by developing the copy and writing the video script, ensuring the brand’s value was communicated clearly and compellingly. I worked closely with the video editor to refine the final asset, aligning the storytelling and visuals with the intended positioning.

I also supported the campaign rollout across Instagram, Facebook, and X (formerly Twitter), contributing to content execution and ensuring consistency across platforms to drive both engagement and conversions.

The Result:
The campaign generated 21,000 impressions, 2,000 clicks, and 500 conversions, successfully building awareness and driving early adoption for the new diagnostics brand.