Client Goal:
54gene wanted to launch 7RiverLabs, a subsidiary focused on providing precision and advanced diagnostics to Africans. The goal was to ensure that healthcare providers and patients had access to world-class, cost-effective, and reliable molecular diagnostics. 7RiverLabs aimed to help millions of Africans take control of their health by providing affordable diagnostic tests, delivering rapid results, and improving treatment outcomes to enhance the quality of life for patients across the continent.

My Contribution:
I worked on crafting the website content for 7RiverLabs, ensuring that the messaging clearly communicated the company’s mission to provide accessible, high-quality diagnostics. I emphasized the subsidiary’s commitment to affordable, timely testing and its role in improving health outcomes for Africans. The content focused on the impact of reducing late diagnoses, improving treatment options, and ultimately saving lives by making molecular diagnostics available without the financial burden.

The Result:
The website successfully conveyed 7RiverLabs’ vision and mission, resulting in increased interest from healthcare providers and patients. In 3 months, the site saw a 35% increase in inquiries about services, enabling the brand become a house-hold name.