Client Goal:
54gene aimed to educate the public on the importance of adaptive genetic variations across Africa, showcasing how these traits contribute to survival in diverse environments and the value of African genetic data in global genetic research.

My Contribution:
I created a social media post for 54gene that highlighted adaptive genetic variations across Africa, explaining how specific genetic traits have evolved in African populations to enhance survival in varying environments. The post showcased Africa’s rich genetic diversity and emphasized the continent’s key role in advancing global genetic research and personalized healthcare.

The Result:
The post received 68 likes, 101 impressions, and 74 interactions, indicating strong engagement and interest. This helped raise awareness about Africa’s contribution to global genetic research and reinforced 54gene’s leadership in advancing precision medicine.

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