Client Goal:
DebboAfrica wanted to create a dedicated platform that provided women with access to vital health information, practical advice, and a supportive community. They sought to develop a newsletter that addressed healthcare, productivity, mental wellness, and personal development, aiming to provide a space for women to find answers to their health concerns and connect with a community that supports their unique needs.

My Contribution:
I collaborated with DebboAfrica to design and build a comprehensive newsletter strategy. I focused on curating relevant content that not only educated women on healthcare topics but also provided insights into productivity, mental wellness, and personal development. Additionally, I helped foster a sense of community by including opportunities for readers to engage, share their experiences, and seek advice.

The Result:
Within two months of launching the newsletter, subscriber engagement increased by 25%, with a notable 15% increase in community interaction, including responses to health-related queries. The newsletter became a trusted source of support and information for women, further solidifying DebboAfrica’s role as a leader in women’s health and well-being.

 

Beyond the Lab

 

For the people building the science, not writing about it. Strategy and thinking on how to make complex ideas land with the audiences that matter.

 

 

Beyond the Lab

 

For the people building the science, not writing about it. Strategy and thinking on how to make complex ideas land with the audiences that matter.