Client Goal:
54gene aimed to educate the public about the broader roles of genes, emphasizing that they do more than just cause mutations. The goal was to highlight how genes contribute to beneficial traits such as disease resistance and immunity, helping to shift perceptions of genetics in healthcare.

My Contribution:
I created a social media post for 54gene that explored the lesser-known roles of genes, focusing on how they contribute to important health benefits like disease resistance and improved immunity. By highlighting the positive aspects of genetics, I helped change the conversation, positioning genes as valuable assets in personalized medicine and health outcomes rather than just being linked to negative mutations.

The Result:
The post generated strong engagement, with 116 likes, 12 saves, and 133 interactions. This high level of engagement reflected a strong interest in understanding the positive roles of genes, helping to reinforce 54gene’s position as a leader in advancing genetic research and personalized healthcare.