Client Goal:

Launch NGS cancer testing in Nigeria and establish the company as the go-to provider in an underdeveloped market.

My Contribution:

Developed the full GTM strategy — SWOT analysis, audience segmentation, funnel design, six-phase product launch timeline, acquisition mix, and KPIs.

Result:

An execution-ready GTM plan with defined targets across awareness, physician adoption, and sign-up conversion — covering pre-launch through post-launch.​​​​​​​​​​​​​​​​

HealthTech GTM planDownload

 

Beyond the Lab

 

For the people building the science, not writing about it. Strategy and thinking on how to make complex ideas land with the audiences that matter.

 

 

Beyond the Lab

 

For the people building the science, not writing about it. Strategy and thinking on how to make complex ideas land with the audiences that matter.